Digital Signage Buyers Guide
Digital Signage Buyers Guide
What is Digital Signage?
From grabbing the attention of passers by with promotional messages, to delivering up to the minute, searchable information to improve customer or visitor experiences, digital signage is now everywhere, from cinemas, shopping malls, expos, trade shows and restaurants to railway stations, corporate reception areas and schools.
Now used for so much more than simple advertising, digital signage is hard to ignore, engaging audiences with vivid colours, eye catching animations, or important information. But choosing the right position for your commercial grade digital signage is crucial to maximise visibility and encourage engagement with your carefully chosen content.
Digital signage is commonly used for:
• Static and video advertising
• Wayfinding and maps
• Digital bar and restaurant menus
• Corporate communications
• Interactive information directories
• Emergency / visitor communications
Where Will Your Digital Signage Go?
Free Standing
Perfect for public places with high footfall, free standing digital signs feature a large screen that is eye catching and highly visible, even from a distance and through a crowd. Often found in retail spaces, airports, hotels, showrooms and exhibition halls, free standing digital signage usually has no external buttons or controls (to prevent tampering), and often features retractable castors, making it easy to man oeuvre and reposition as required, while the heavy, durable casing ensures it stays securely in place once in position.
Wall Mounted
From displaying digital posters to corporate information or promotional films, mounted digital signage is a versatile addition to busy areas with limited floor space.
Designed with temperature control to run 24 hours a day, wall mounted screens in high foot traffic areas are ideal for simple or static signage, while waiting rooms, reception areas and schools can deliver longer messages to their immediate audiences. Wall mounted digital signs are often suitable for a choice of portrait or landscape mounting, making them a versatile display choice.
Window Displays
Upgrade your window display with digital cable displays, which show dynamic content, day and night. Never miss a browser again with an eye catching illuminated display that’s perfect for busy estate agents and travel agents. Each illuminated frame is 4 times brighter than home TVs, and display images are rotated on a loop, making it ideal for almost any retail store to attract customers – the frames can even be synchronised for a really professional looking digital window display, 24/7.
We also offer hanging double sided digital signs that are perfect for retail or anywhere else you need to grab the attention of people passing by.
Portable Monitor Stands
For a more portable or temporary digital display, LED and LCD screen mounts hold screens at an easily visible height for customers, visitors and passers by, allowing them to see adverts, films and presentations with ease. Ideal for trade shows, exhibitions, conferences and reception areas, many display screen holders can even be personalised with custom printed graphics panels, boosting branding and adding a professional finish to your digital display.
Tablet Holders
Perfect for exhibitions, car showrooms and reception areas, our range of tablet holders are designed to get your information across in a dynamic and interactive manner. Secure and stylish, our stands are available with options to hold popular models of iPad and Android tablets.
Digital Menu Boards
Save money on printing individual menus with digital menu boards which can display your entire menu on a large screen that can be seen by all the customers in your café, bar or restaurant, streamlining the order process. Boosting your branding and keeping your prices and menu choices up to date easily, pre-designed templates give your digital menu screens a professional looking finish, and multiple boards can be displayed side by side as your menu expands.
Digital Signage Features
Interactive / Touch Screen
Interactive digital signage is the ultimate way for businesses to engage with their customers, visitors and staff, and is now a common sight in shopping centres, train stations and leisure complexes. Touch screen displays are often used for maps and wayfinding in larger buildings, pointing users in the right direction at the touch of a button, but interactive digital signs are also ideal for providing visitor information when placed in reception areas or lobbies, where they can display welcome information.
Touch screen digital signage can provide exactly the right information for the user at the right time, boosting sales in retail settings and streamlining movement through airports, railway stations and trade shows or exhibitions.
Indoor / Outdoor
If you need to display your message outdoors 24/7, choose weather-proof, vandal-proof outdoor signage that is designed to work in harsh environments. Outdoor digital displays can operate in extreme high and low temperatures, thanks to built-in temperature controls and air conditioning. Outdoor digital signs are dust-tight and water-tight to prevent damage – look out for an IP65 rating to ensure complete protection.
Commercial outdoor digital signs are significantly brighter than standard LCD panels and many automatically adjust to suit the ambient light levels. Anti-reflective glass also ensures that they remain easy to read both day and night. Outdoor digital signage usually features sturdy metal enclosures, toughened glass and hidden controls to deter vandals.
Uploading Your Content
Whether your digital signage is indoor or outdoor, floor or wall mounted, it is important that you can easily upload and change your promotional images, menus, visitor information and interactive content. Our digital signage options are available as either plug and play signs or fully networked display solutions.
Plug & Play
Offering a fast and extremely simple way to update your content, plug and play digital signage can be updated with a simple memory stick. Just load your promotional images, animations or films onto the USB memory stick and insert it into the display’s flash drive where it will record to the built-in media player’s memory. Your digital sign will then display your uploaded promotional material on a continuous loop. Some displays are supplied with scheduling software that allows content to be scheduled for different times, for example different content for morning and evening.
Advantages:
- Simple standalone solution
- Economical
- No network connection required
- No CMS required
- Update content in minutes
Disadvantages:
- Content must be manually uploaded
- Updates are time consuming for venues with multiple screens
- No live information option
Networked
Networked digital signage is connected to the internet and updated via CMS. Our digital signage screens have an integrated Android network media player for easy installation with no additional hardware required, keeping the system simple and straightforward. The potential display options that networked digital signs offer your business are huge and varied, with impressive functionality that can include live websites, social media updates, and current time, date and weather in addition to traditional images and videos.
By connecting to the cloud or a local area network, this form of digital signage is easy to control from anywhere in the world, and offers the possibility of updating a large number of screens at the same time. Scheduling options, templates and playlists can be managed and changed centrally from anywhere with an internet connection for complete flexibility.
Advantages:
- Fast, simple remote content updates
- Cloud compatible screens can be controlled from anywhere in the world
- Improved display options with live feeds and websites
- Update multiple screens in minutes
- Scalable solution
Disadvantages:
- Higher setup cost
- Network connection required
- CMS required
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